iTVTrax’s Patented Technology System


Experienced entrepreneur Thomas P. Ivanyi brings over three decades of commercial banking experience to iTvTrax, a television audience statistics company in New York. Thomas P. Ivanyi also has several years of market research experience on television audience viewership behavior patterns, which he used to develop a patented technology system for iTvTrax that tracks television audience behavior, e-commerce, and Interest access.

The iTvTrax system focuses on updating television audience measurement tools and enables the firm to keep pace with the technological advancements of the 21st century such as digitalization and the availability of new delivery forms. Designed to harness the potential of digitalization in today’s television audience measurement industry, the system measures data from all programming delivery forms, including cable, fiber optic systems, satellite, and broadcast. Furthermore, the updated technology’s ability to track patterns on multiple data streams allows for deeper analysis of specific viewing patterns and advertisements.

iTvTrax’s patented system also addresses the importance of time-critical measurements and collects data on a second-by-second basis. In addition, the system is compatible with a set-top box and a stand-alone plug-and-play unit.

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