DNA App Store Opens World of Possibilities

Thomas P. Ivanyi is the CEO and cofounder of Hampton Partners Ltd., a private investment banking firm, and the inventor of iTvTrax . In addition to his business roles, Thomas P. Ivanyi follows the rapid evolution of new technologies. Smartphone technology is continually evolving to create faster download speeds and convenient, on-the-go applications. One breakthrough technology worth keeping an eye on is Helix's DNA app store. The San Francisco-based tech company secured over $100 million in investments last year in an effort to create an app store that would allow users to access to their own genetic information. Hoping to create a larger market for DNA data, which can provide information about health risks and physical traits, Helix plans on releasing the program by next year. Those interested in purchasing a DNA app will have a spit sample collected, analyzed, and decoded. Initially, the app might only be able to answer certain genetic queries, but Helix's DNA data decod...